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苹果马甲包上架指南

1.被拒展示


Guideline 4.3 - Design


We noticed that your app provides the same feature set as other apps submitted to the App Store; it simply varies in content or language, which is considered a form of spam.


The next submission of this app may require a longer review time, and this app will not be eligible for an expedited review until this issue is resolved.


Next Steps


Review the Design section of the App Store Review Guidelines

Ensure your app is compliant with all sections of the App Store Review Guidelines and the Terms & Conditions of the Apple Developer Program.

Once your app is fully compliant, resubmit your app for review.

When creating multiple apps where content is the only varying element, you should offer a single app to deliver differing content to customers. If you would like to offer this content for purchase, it would be appropriate to use the in-app purchase API.


Alternatively, you may consider creating a web app, which looks and behaves similar to a native app when the customer adds it to their Home screen. Refer to the Configuring Web Applications section of the Safari Web Content Guide for more information.


Submitting apps designed to mislead or harm customers or evade the review process may result in the termination of your Apple Developer Program account. Review the Terms & Conditions of the Apple Developer Program to learn more about our policies regarding termination.


2.苹果关于这块的规定和官方链接

4.3 重复 App

请不要为同一个 app 创建多个套装 ID。如果您的 app 针对特定位置、运动队、大学等存在不同版本,请考虑提交单个 app,并提供 App 内购买项目以提供不同的功能。同时,请避免继续在已有大量类似 app 的类别下进行开发;App Store 上已经有太多模拟放屁、打嗝声音的 app,以及手电筒和爱经 app。上传大量相似版本 app 的开发者会遭到 Apple Developer Program 的除名。


链接: App Store 审核指南


3.解决方案

4.3主要针对的是重复App,就是马甲包,4.3被拒主要在机审阶段,解决这个问题通常采用的方式简单来说分以下几步:


A、改名字;


B、修改素材及UI色调等,例如修改icon,修改主色调;


C、修改功能界面等,可改功能可做小开关;


D、填充代码(最好50%以上)或注释块;


除以上步骤外,还需要注意相同的马甲包提交至少要间隔一天以上,避免被同一个审核员看到。当然,还可以配合着升级套路:升级version(版本)号、换bundle id,换开发者账号再提交审核。


如果以上步骤不奏效,还可以尝试采用修改应用价格、发布地区、产品分类等方式。不过注意,App上架后价格、发布地区是可以修改的,但产品分类不可以,对这个有要求的慎用!


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